Full Product Details
Author: Laurette Dubé ,
Maxime Cohen ,
Nathan Yang ,
Bassem Monla
Publisher: University of Toronto Press
Imprint: University of Toronto Press
Dimensions:
Width: 15.90cm
, Height: 3.80cm
, Length: 23.50cm
Weight: 0.760kg
ISBN: 9781487542719
ISBN 10: 1487542712
Pages: 456
Publication Date: 12 March 2024
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Temporarily unavailable
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.
Reviews
"""Impressive in both depth and breadth, this book marks another breakthrough in the Behaviourally Informed Organizations series by bridging behavioral insights with cutting-edge technologies and advanced analytics. It is an essential read for individuals and organizations seeking to transform the evolving physical-digital retail landscape and foster sustainable societal growth."" - Helen HaeEun Chun, Kyungbae Suh Professor of Global Marketing, Cornell University ""Precision Retailing is essential reading for anyone seeking to navigate the complexities of consumer behavior in a fast-changing world. The book considers the myriad behavioral, technological, and economic factors that shape how consumers make choices and shows how retailers can formulate evidence-based strategy that incorporates emergent technology. Spanning a unique mixture of interdisciplinary, in-depth research and actionable advice for practitioners, this book offers both insight and a path to action."" - Wardah Malik, Chief Executive Officer, BEworks"
""Precision Retailing is essential reading for anyone seeking to navigate the complexities of consumer behavior in a fast-changing world. The book considers the myriad behavioral, technological, and economic factors that shape how consumers make choices and shows how retailers can formulate evidence-based strategy that incorporates emergent technology. Spanning a unique mixture of interdisciplinary, in-depth research and actionable advice for practitioners, this book offers both insight and a path to action.""--Wardah Malik, Chief Executive Officer, BEworks ""Impressive in both depth and breadth, this book marks another breakthrough in the Behaviourally Informed Organizations series by bridging behavioral insights with cutting-edge technologies and advanced analytics. It is an essential read for individuals and organizations seeking to transform the evolving physical-digital retail landscape and foster sustainable societal growth.""--Helen HaeEun Chun, Kyungbae Suh Professor of Global Marketing, Cornell University
"""Precision Retailing is essential reading for anyone seeking to navigate the complexities of consumer behavior in a fast-changing world. The book considers the myriad behavioral, technological, and economic factors that shape how consumers make choices and shows how retailers can formulate evidence-based strategy that incorporates emergent technology. Spanning a unique mixture of interdisciplinary, in-depth research and actionable advice for practitioners, this book offers both insight and a path to action.""--Wardah Malik, Chief Executive Officer, BEworks ""Impressive in both depth and breadth, this book marks another breakthrough in the Behaviourally Informed Organizations series by bridging behavioral insights with cutting-edge technologies and advanced analytics. It is an essential read for individuals and organizations seeking to transform the evolving physical-digital retail landscape and foster sustainable societal growth.""--Helen HaeEun Chun, Kyungbae Suh Professor of Global Marketing, Cornell University"
Author Information
Laurette Dub is a professor of marketing, James McGill Chair of Consumer and Lifestyle Psychology and Marketing, and Chair and Scientific Director at the Centre for the Convergence of Health and Economics at McGill University. Maxime C. Cohen is the Scale AI Chair Professor of Retail and Operations Management and Director of Research at McGill University. Nathan Yang is an assistant professor of marketing at the Cornell Dyson School of Applied Economics and Management at Cornell University. Bassem Monla is the Practice Leader for Data, Analytics, and AI at IBM/LGS Quebec and a professor of practice for AI and advanced analytics in the Desautels Faculty of Management at McGill University.
