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OverviewFull Product DetailsAuthor: Laurette Dubé , Maxime Cohen , Nathan Yang , Bassem MonlaPublisher: University of Toronto Press Imprint: University of Toronto Press Dimensions: Width: 15.90cm , Height: 3.80cm , Length: 23.50cm Weight: 0.760kg ISBN: 9781487542719ISBN 10: 1487542712 Pages: 456 Publication Date: 12 March 2024 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsAcknowledgments Preface Part 1. From Behavioral Insights to Precision Consumer Research 1 Evolving Traditional Journey Maps Kelly Peters 2 Genetic Data for Precision Retail: Applications and Challenges Remi Daviet and Gideon Nave 3 Neuroscience Methods, Neuroforecasting, and Digital Media Impact Bruce Dore and Gina Kemp 4 Unlocking Unconscious Truths: Adapting Linguistics, Semiotics, and Evidence-Based Behavioral Modeling to Inform Corporate Strategy and Brand Joanna Castellano, Matthew E.C. Bourkas, and Chris McCarthy 5 Rethinking Human Centric Design in the Age of AI and Humans as Data Felipe Almeida and Chloe Benaroya Part 2. Weaving Behavioral and Precision Consumer Research into Marketing and Retail Strategy 6 Personalized Retailing: A State-of-Theory & State-of-Practice-Review Murali Mantrala and Arun Shastri 7 How Resource Scarcity Shapes Consumer Behavior: Implications from the COVID-19 Pandemic Caroline Roux, Christopher Cannon, and Kelly Goldsmith 8 Interface Designs for Evolving Consumers and Retail Contexts Kyle Murray and Tim Derksen 9 Real Time Analytics Prasad Naik, Oliver Rubel, and Harpreet Singh Part 3. Data Analytics and Machine Learning for Retail Strategy Decision Making 10 The Promotion Planning Optimization Problem with Bounded Memory Demand Models Tamar Cohen-Hillel and Georgia Perakis 11 Retail Markdown Optimization under Demand Parameter Uncertainty Andrew Vakhutinsky 12 Censored Demand Estimation of Choice Models for Omnichannel Pricing Pavithra Harsha and Shivaram Subramanian 13 Consumer Lifetime Value and Fund Transfer Pricing (FTP) Meisam Soltani-koopa, Hootan Kamran Habibkhani, Mikhail Nediak, Anton Ovchinnikov, Moiz Ali, and Henry Martinez Part 4. Retail Channels as Part of Business and Society Ecosystem in Moving toward Adaptive Behavior and Context 14 Risk, Reward, and Uncertainty in Buyer-Seller Transaction: Combining the Seller’s View Posted Prices and Auctions Radosveta Ivanova-Stenzel and Sabine Kröger 15 Participative Pricing in B2B Markets John J. Han and Ernan Haruvy 16 Retail Supply Chains: The Growing Importance of Technology and Supply Chain Standards for Enhancing Efficiency, Visibility, Transparency, and Trust at the Digital-Physical B2B System Interface John Keogh, Ricardo Filipe Ramos, Juan Marcelo Gómez, and Abderahman Rejeb 17 New Models in Digital-Physical Retail Processes and Systems to Create and Capture Business and Stakeholder Value Carl Boutet 18 The “Giant Leap Methodology”: How to Chart a Course to the Moon without Being Pulled Down by the Operational, Financial, and Reputational Risks of Rapid Innovation Melaina Vinski ContributorsReviews"""Impressive in both depth and breadth, this book marks another breakthrough in the Behaviourally Informed Organizations series by bridging behavioral insights with cutting-edge technologies and advanced analytics. It is an essential read for individuals and organizations seeking to transform the evolving physical-digital retail landscape and foster sustainable societal growth."" - Helen HaeEun Chun, Kyungbae Suh Professor of Global Marketing, Cornell University ""Precision Retailing is essential reading for anyone seeking to navigate the complexities of consumer behavior in a fast-changing world. The book considers the myriad behavioral, technological, and economic factors that shape how consumers make choices and shows how retailers can formulate evidence-based strategy that incorporates emergent technology. Spanning a unique mixture of interdisciplinary, in-depth research and actionable advice for practitioners, this book offers both insight and a path to action."" - Wardah Malik, Chief Executive Officer, BEworks" Author InformationLaurette Dubé is a professor of marketing, James McGill Chair of Consumer and Lifestyle Psychology and Marketing, and Chair and Scientific Director at the Centre for the Convergence of Health and Economics at McGill University. Maxime C. Cohen is the Scale AI Chair Professor of Retail and Operations Management and Director of Research at McGill University. Nathan Yang is an assistant professor of marketing at the Cornell Dyson School of Applied Economics and Management at Cornell University. Bassem Monla is the Practice Leader for Data, Analytics, and AI at IBM/LGS Quebec and a professor of practice for AI and advanced analytics in the Desautels Faculty of Management at McGill University. Tab Content 6Author Website:Countries AvailableAll regions |
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