Praxisratgeber Video-Marketing: Strategie, Produktion, Tools, Verbreitung
Author:   Joerg Pattiss
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1. Aufl. 2018
ISBN:  

9783658186579


Pages:   160
Publication Date:   24 September 2018
Format:   Mixed media product
Availability:   In Print   Availability explained
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Praxisratgeber Video-Marketing: Strategie, Produktion, Tools, Verbreitung


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Full Product Details

Author:   Joerg Pattiss
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1. Aufl. 2018
Weight:   0.241kg
ISBN:  

9783658186579


ISBN 10:   3658186577
Pages:   160
Publication Date:   24 September 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

Table of Contents

Strategie bestimmen: Zielsetzung, Video-Arten, Aufbau.- Pre-Production: Konzeption, Team-Koordination, Zeitplan.- Inhalte prasentieren: Texte schreiben, Moderationsubungen, Storytelling, Tipps und Tricks.- Production: Kamera, Mikrofon, Beleuchtung, Zusatzequipment.- Post-Production: Schnittprogramme, Bearbeitungstipps, Workflows, nutzliche Tools.- Verbreitung: YouTube, Facebook, weitere Plattformen, Werbung.

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Author Information

Joerg Pattiss ist Online-Video-Marketing-Berater, Vortragsredner, Blogger und unterrichtet an der Fachhochschule Hagenberg, OEsterreich.

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