Praxishandbuch Bibliotheks- Und Informationsmarketing
Author:   Ursula Georgy ,  Frauke Schade
Publisher:   Walter de Gruyter
ISBN:  

9781283627757


Pages:   672
Publication Date:   01 January 2012
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Praxishandbuch Bibliotheks- Und Informationsmarketing


Overview

The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts. The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound. Open publication

Full Product Details

Author:   Ursula Georgy ,  Frauke Schade
Publisher:   Walter de Gruyter
Imprint:   Walter de Gruyter
ISBN:  

9781283627757


ISBN 10:   1283627752
Pages:   672
Publication Date:   01 January 2012
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   English & German

Table of Contents

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Author Information

Tab Content 6

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Latest Reading Guide

NOV RG 20252

 

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