Overview

Practicing Digital Ethnography offers a comprehensive introduction to the essential methods, concepts, and practices of conducting ethnographic research in digital environments. Written by 60 global contributors across 12 chapters with accompanying case studies and concept explorations, this book provides both theoretical foundations and practical guidance for digital ethnographic work. It covers research approaches for diverse digital contexts, including social media, virtual spaces, video games, and hybrid physical-technological settings, while addressing the deployment of tools like artificial intelligence, big data, mapping technologies, and multimodal methodologies. This book examines ethical challenges specific to digital research environments while maintaining a commitment to reflexive, co-present research that acknowledges how our interactions with digital technologies transcend boundaries of citizenship, race, gender identity, age and ability. Practicing Digital Ethnography is ideal for students and researchers in anthropology, media studies, science and technology studies, and communications who seek to understand contemporary hyper-mediated environments, as well as professionals outside academia who need practical, accessible guidance for conducting rigorous digital research.

Full Product Details

9781032672649

Table of Contents

Reviews

""This colorful and insightful cornucopia of a book offers enriching and inventive methods and cautions, ones that transcend the specificity of a particular medium, for budding ethnographers for many years to come. For anyone curious about fieldwork online, and these days almost every research has an online component, this book is for you."" - Dr. Ilana Gershon, Professor of Anthropology, Rice University, USA This versatile edited collection provides the basics for beginners, in-depth case studies from an intergenerational slate of authors, and nuanced reflections on concepts like “virtual” and “gamer.” It is a fine excursion to ethnography in virtual settings, highly recommended. - Dr. Bonnie Nardi, Emeritus Professor of the Department of Informatics at the University of California at Irvine, USA

Author Information

Devin Proctor is a cultural anthropologist and Assistant Professor of Anthropology at Elon University, USA.

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