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OverviewFull Product DetailsAuthor: Brian GreenhalghPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.585kg ISBN: 9780367579531ISBN 10: 0367579537 Pages: 318 Publication Date: 30 June 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart One: The changing nature of professional work: introduction. the core values of construction professionals. the impact of information technologies on professional advice. the technical professional as a management consultant. a new management theory for professional organisations. Part Two: Managing professionalism and creativity: introduction. developing creativity as a core skill. human resource management and structured training. investing in people. managing teamwork and leading professsional people. leadership styles in professional fims. Part Three: Marketing professional services: introduction. creating a sustainable competitive advantage and managing prequalification team presentaions. marketing analysis and methods for professional firms. market analysis; the service/market matrix. the changing public sector marketplace and it's implications for private sector firms. marketing methods; client referrals. marketing methods; relationship marketing. Part Four: Professional ethics and quality of service: introduction. the development of ethical standards. are ethical standards good for business?. case study 1 - the ethical experience of surveyors in New Zealand. case study 2 - the perceptions of ethics in practice. defining service quality and the merits of introducing a formal system. can it work in construction? it's effects on contracting firms. Index.ReviewsAuthor InformationBrian Greenhalgh Tab Content 6Author Website:Countries AvailableAll regions |
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