Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results
Author:   Lloyd Corder Ph D
Publisher:   Createspace Independent Publishing Platform
ISBN:  

9781449511050


Pages:   108
Publication Date:   11 September 2009
Format:   Paperback
Availability:   Available To Order   Availability explained
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Practical PR: How to Create Focused, Researched-Based Campaigns that Produce Measurable Results


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Overview

Step-by-step guide for creating and implementing public relations programs, including conducting marketing research, setting objectives, developing a campaign and measuring results. Focused on pr basics.

Full Product Details

Author:   Lloyd Corder Ph D
Publisher:   Createspace Independent Publishing Platform
Imprint:   Createspace Independent Publishing Platform
Dimensions:   Width: 20.30cm , Height: 0.60cm , Length: 25.40cm
Weight:   0.231kg
ISBN:  

9781449511050


ISBN 10:   1449511058
Pages:   108
Publication Date:   11 September 2009
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Lloyd Corder, Ph.D. is founder and CEO of strategic marketing research firm CorCom, Inc., and teaches at the Tepper School of Business at Carnegie Mellon University. He is a frequent keynote, convention and motivational speaker and he has appeared on business-oriented radio and television programs. Corder's studies have been published in more than 500 magazines and newspapers nationwide.

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