Overview

No matter what you are doing, you are selling yourself, your ideas, or your products to other people. Because of this, persuasion is the highest-valued skill in a free society, as it is the only way to get what you want without resorting to under-handed tactics. No matter what you are doing, be that sales, teaching, or just dating, your success is closely tied to how many people you can get to say yes.

- Why it is a mistake to believe you can motivate people or create demand

- Why almost everything you have learnt about rapport is probably wrong

- Ways to avoid innocent mistakes that can cause others to see you as a total nuisance

- How to gain agreement with the customer even without you really knowing what he or she thinks

- How to make practically anything you say sound reasonable and plausible

- Ways to find out in a matter of a few minutes how the customer really makes his decisions

- How to link any emotion to your product or service in ten seconds or less

- How to rectify the biggest mistake that most salespeople make while closing

- Every major claim in the book is backed by peer-reviewed science and an extensive bibliography including more than 240 journal references

- And much, much more!

Full Product Details

9780692839164

Table of Contents

Reviews

Author Information

Hailing from Finland, Teppo Holmqvist is a consultant and corporate speaker. Known for his no-nonsense and grounded approach to sales, he is a specialist in all things related to influencing others. Practical Influence is his second book.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available