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9781119977131

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<p> A Practical Guide to Data Mining for Business and Industrygives practical tools on how information can be extracted from masses of data. The book is very well written, in a conversational tone that makes it enjoyable to read. The authors are excellent communicators. If you are interested in learning about data mining, learning to do a particular task in data mining, looking for a textbook to use in a data mining or analytics course, or have a problem or data analytic task you are working on, this book would be an excellent place to start. (Mathematical Association of America, 23 August 2014)

<p> A Practical Guide to Data Mining for Business andIndustrygives practical tools on how information can be extractedfrom masses of data. The book is very well written, in aconversational tone that makes it enjoyable to read. The authorsare excellent communicators. If you are interested in learningabout data mining, learning to do a particular task in data mining,looking for a textbook to use in a data mining or analytics course,or have a problem or data analytic task you are working on, thisbook would be an excellent place to start. (Mathematical Association of America, 23 August 2014)

A Practical Guide to Data Mining for Business and Industrygives practical tools on how information can be extracted from masses of data. The book is very well written, in a conversational tone that makes it enjoyable to read. The authors are excellent communicators. If you are interested in learning about data mining, learning to do a particular task in data mining, looking for a textbook to use in a data mining or analytics course, or have a problem or data analytic task you are working on, this book would be an excellent place to start. ( Mathematical Association of America , 23 August 2014)

Author Information

Andrea Ahlemeyer-Stubbe, Director Strategic Analytics, DRAFTFCB München GmbH, Germany Shirley Coleman, Principal Statistician, Industrial Statistics Research Unit, School of Maths and Statistics, Newcastle University, UK

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