PR Strategy and Application: Managing Influence

Author:   W. Timothy Coombs ,  Sherry J. Holladay
Publisher:   John Wiley and Sons Ltd
ISBN:  

9781405144087


Pages:   368
Publication Date:   December 2009
Format:   Paperback
Availability:   In stock   Availability explained
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PR Strategy and Application: Managing Influence


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Overview

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs

Full Product Details

Author:   W. Timothy Coombs ,  Sherry J. Holladay
Publisher:   John Wiley and Sons Ltd
Imprint:   Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Dimensions:   Width: 18.90cm , Height: 1.90cm , Length: 24.60cm
Weight:   0.716kg
ISBN:  

9781405144087


ISBN 10:   1405144084
Pages:   368
Publication Date:   December 2009
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Reviews

?Forward thinking, innovative, comprehensive, concise and relevant cases--and clearly written. A top choice for a Principles or Campaign Strategy class.? Robert L. Heath, Professor Emeritus, University of Houston ?Coombs and Holladay provide an excellent interpretation of public relations? functional areas from a strategic public relations point of view.? Don W. Stacks, University of Miami


?Forward thinking, innovative, comprehensive, concise and relevant cases--and clearly written. A top choice for a Principles or Campaign Strategy class.? Robert L. Heath, Professor Emeritus, University of Houston ?Coombs and Holladay provide an excellent interpretation of public relations? functional areas from a strategic public relations point of view.? Don W. Stacks, University of Miami


Author Information

W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University. He is the author of Code Red in the Boardroom (2006), Today?s Public Relations (2006), and It's Not Just PR (with Sherry Holladay, 2007), and co-editor (with Sherry Holladay) of the Handbook of Crisis Communication (Wiley-Blackwell 2010). Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University. She is the author of numerous articles related to corporate communication.

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