Overview

The purpose of this study is to find out reasons or obstacles to explain why Vietnam has no PR association until now though other Association of South East Asian Nations (ASEAN) have their own once 40 to 50 years ago. Why? The study also identifies challenges which PR practitioners in Vietnam are facing up in their works and if they need a PR professional organisation to support them to enhance their career development or not. Finally, the study shows what the PR professional organization is expected to contribute to the PR industry and business environment of Vietnam.

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9781532992575

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Bao Phuong is known as one of the leading experts in Public Relations industry. He got his Master of Communication from the University of Stirling (UK), and has assumed the position of communications counselor for several major labels and brands (such as GlaxoSmithKline, Ajinomoto, Kimberly Clark, Mead Johnson Nutrition, Study Group International, Rosatom, Vietrade, etc). He also gives lectures on public relations at the major universities. With years working in the field of PR communication, he has conducted many specialized studies, notably the Secret Power book about PR market which is highly received. With the success of this book, he has become one of the prestigious experts that entrepreneurs consult and listen to on creating communication strategy and the application of public relations.

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