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9788132106296

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For the student there is a lucid exposition of PR concepts, practices with a generous mix of theoretical arguments and management case studies. To that helpful extent, it is useful additional reading on the subject for students and practitioners alike... what raises this work above the category of a mere 'textbook' is the author's erudite study of what the practice of public relations truly means for India and other developing countries. The book is welcome for its neat conceptualisation of what public relations is and how it needs to evolve going into the future. -- Business India The book guides us with a learned hand through the imperative of today's integrated, holistic communication strategies... One can treat it for its appeal as a textbook, and as a guide for corporate communicators. -- The Statesman The book is interesting...thought provoking....a must read for policy makers, business barons, and the public relations personnel. -- Journal of Marketing & Communication

The book is interesting...thought provoking...a must read for policy makers, business barons, and the public relations personnel. -- Journal of Marketing & Communication The book guides us with a learned hand through the imperative of today's integrated, holistic communication strategies... One can treat it for its appeal as a textbook, and as a guide for corporate communicators. -- The Statesman For the student there is a lucid exposition of PR concepts, practices with a generous mix of theoretical arguments and management case studies. To that helpful extent, it is useful additional reading on the subject for students and practitioners alike... what raises this work above the category of a mere 'textbook' is the author's erudite study of what the practice of public relations truly means for India and other developing countries. The book is welcome for its neat conceptualisation of what public relations is and how it needs to evolve going into the future. -- Business India

The book is interesting...thought provoking....a must read for policy makers, business barons, and the public relations personnel. -- Journal of Marketing & Communication The book guides us with a learned hand through the imperative of today's integrated, holistic communication strategies... One can treat it for its appeal as a textbook, and as a guide for corporate communicators. -- The Statesman For the student there is a lucid exposition of PR concepts, practices with a generous mix of theoretical arguments and management case studies. To that helpful extent, it is useful additional reading on the subject for students and practitioners alike... what raises this work above the category of a mere 'textbook' is the author's erudite study of what the practice of public relations truly means for India and other developing countries. The book is welcome for its neat conceptualisation of what public relations is and how it needs to evolve going into the future. -- Business India

Author Information

John V Vilanilam is the former Head of the Department of Communication and Journalism, University of Kerala, Trivandrum where he also served as the Vice-Chancellor between 1992 and 1996. He is an expert in the field of Development and Development Communication, having authored numerous books including titles such as Reporting a Revolution: The Iranian Revolution and the NIICODebate (1989), Science Communication and Development (1993), MoreEffective Communication: A Manual for Professionals (2000), Advertising Basics (2004) and Mass Communication in India: A Sociological Perspective (2005). Dr Vilanilam is an extremely prolific writer and has published articles in renowned journals such as Journalism Quarterly, Journal of Communication, Media Asia, Communicator, Media Culture, and Society, Gazette (Amsterdam) and several front-ranking newspapers and professional journals.

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