Overview

Another wry look behind the scenes at the world of marketing in the food and drink industry... a decade or so on from Mike's first wry look behind the scenes at the world of marketing in the food and drink industry, this time focusing on the bits Mike omitted from his other book. Smile at his attempts at playing golf in the pouring rain at his sponsored pro-am, grin sympathetically as he faces the wrath of the print manager, and chuckle silently when he's checking out a poster site with his boss in tow. 'Now he admits what I always knew ... that most of his days at the office were spent eating croissants and drinking lots of coffee.' Donna Pollak - Wife, fan, and best friend 'I couldn't stop laughing (again). Well. Ok, I exaggerate ... but it did bring a smile to my face.' Peter Murray White - advertising legend 'The second funniest marketing book I've ever read... the first one being the original PowerPoint and Coffee book of course.' Niki - ex-work colleague

Full Product Details

9781918038613

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available