Overview

Powerful Ways to Strengthen Your Machinery Dealer Business is a compilation of 50 highly informative McDonald Group newsletters. This collection is a treasure trove of industry wisdom, presented in an easy-to-read format. This 450+ page book was created for loyal followers, those new to the newsletter, and those wanting to learn more about solving dealer sales and operations management problems. The portfolio is organized by content: Dealer Executive Issues, Product Support Management Issues, Sales and Sales Management Issues, and Strategic Dealer Management Resources. This latest McDonald Group publication represents Walter's lifetime of experience educating dealer managers in his dealer management workshops, publishing his 12-volume ""Master's Program in Machinery Dealer Management,"" writing frequent newsletters, and leading his current series of distance learning management seminars. These high-impact dealer management tools and techniques are directed toward helping machinery dealers worldwide improve profitability, market share, cash flow, and customer service and retention.

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