Overview

In 1988, Mitch Russo had a problem. His little software company, Timeslips Corp, was overwhelmed with tech support calls, and he needed more revenue to expand. Almost by accident, he stumbled upon a process called certification which, at first, almost crashed the company but later, when refined and revised, became the foundation for growth to 8 figures. By 1991, Mitch had built a massive group of Certified Consultants that reduced tech support costs by 20%, and gave his little company a national presence with over 350 offices nationwide while also evolving into his 3rd largest sales channel. Eventually, that very process that took Timeslips to its peak was deployed by CEO friend Scott Cook for Intuit. Today, Intuit has thousands of Certified Pro-Advisors which all came from the information Mitch shared with Scott. Modernized and streamlined, Mitch Russo created a set of tools, templates, and processes that can help anyone who wants to create their own certification program accomplish that on their own. This book takes certification one step further and helps companies create a massive force of loyal, enthusiastic fans who pay for the privilege of becoming a member of your tribe and help build a bright and rewarding future working with you. See exactly how Intuit, Microsoft, Salesforce, Infusionsoft, Hubspot, and others created unstoppable brands all by using certification. Not just letting some customers buy a certificate, the PowerTribes book explains how to build an unassailable force of nature that can carry your company long into the future. When you buy this book, use your invoice number to get a free companion course by registering at: PowerTribesBook.com

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9781628657579

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Mitch Russo started his public life as the lead guitarist of a rock band called Absolutely Free. Using the proceeds from a real estate portfolio in Massachusetts he built throughout the 80's, he generated the working capital for his next venture. In 1985, Mitch co-founded Timeslips Corp, with Neil Rice Ayer, which grew to become the largest time tracking software company in the world. In 1994, Timeslips Corp was sold to Sage, plc. While at Sage, Mitch went on to run all of Sage U.S. as Chief Operating Officer, a division with 300 people with a market cap in excess of $100M. Mitch was nominated for Inc. Magazine's Entrepreneur of the Year on two separate occasions, 1989 and 1991 and Won Best Entrepreneur in 1989, from a list of 4,000 other entries by The National Association of Legal Vendors. Mitch joined long time friend Chet Holmes as President, later to join forces with Tony Robbins and together created Business Breakthroughs, Int'l, a company serving thousands of businesses a year with coaching, consulting and training services. Mitch was the President and CEO. After the untimely death of Chet, Mitch left Business Breakthroughs to help others build their business as a consultant specializing in working with call centers with large volume lead flow, and helping coaching organizations scale. In 2013, Mitch began writing The Invisible Organization which is the CEO's guide to transitioning a traditional brick and mortar company into a fully virtual organization. In 2016, Mitch began writing PowerTribes, which blueprints the certification with a soul process he made famous at Timeslips Corp. An avid travel and landscape photographer, Mitch's work won 1st prize in The Sierra Club's Image of the Year back in 1994 and more recently was published in JETGALA Magazine with a 2-page spread. Mitch is always checking for a full moon in Iceland and has been known to disappear in a moment's notice. Mitch's work can be seen at MitchRussoTravels.com.

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