Overview

Relationships are important in life. They make us feel safe and help us deal with stress. Relationships aren't only important in your personal life, though. As a business owner, you should also build professional relationships. Relationship building from a business standpoint can help you get new customers, retain current customers and manage your reputation. Read our book to learn why you should (and how to) build better business relationships. The authors share a common belief - relationships are the building blocks of business. As such, the co-authors of this book have made the building and nurturing of relationships their business. ROI is generally accepted as an acronym for Return On Investment, they see ROI as an acronym for Relationships Optimize Income. They stress that establishing, investing in and maintaining genuine relationships has been, and always will be, crucial to the success of any business. When customers who believe they are valued, it establishes a sense loyalty on their part as well as an eager willingness to refer others to your business, which inevitably bring additional customers. Anyone can get stuck in a rut, businesses included. It's been said that the only difference between a rut and a grave are the dimensions. Don't get caught in a rut and let pre-suppositions, biases, antiquated ideas, and philosophies kill your business. Success leaves clues. If you're willing to set aside what you think you know, use the information in this book it will get you out of a rut and on a path to success.

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