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9780471438809

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...There is much valuable information and advice here... (Information Age, December 2001) ...a good primer... (Business Plus, December 2001)

""...There is much valuable information and advice here..."" (Information Age, December 2001) ""...a good primer..."" (Business Plus, December 2001)

Author Information

MIKE MORIARTY is the global leader of A.T. Kearney's Consumer Industries practice. He has more than twenty-five years of industry and consulting experience in the fast-moving consumer products and retail industries. Moriarty's consulting work includes e-commerce strategies, integrated business planning, and value chain productivity. BRUCE KLASSEN is the leader of A.T. Kearney's U.S. West practice. He has more than sixteen years of industry and consulting experience in the manufacturing and transportation sectors around the world. Today, he is a leading developer of strategies for net markets and Silicon Valley start-ups. A.T. KEARNEY is an innovative, corporate-focused, e-business consulting firm. It is one of the largest high-value management consultancies, with offices in thirty-five countries around the globe, and a subsidiary of EDS. EDS, the leading global services company, provides strategy, implementation, and hosting for clients managing the business and technology complexities of the digital economy. EDS brings together the world's best technologies to address critical client business imperatives.

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