Overview

"""Power, Beats, and Rhymes"" is the wake-up call you didn't know was on your playlist, but once you hit play, there's no pausing or skipping tracks. Evante Daniels takes you on a raw, unfiltered journey into the soul of hip-hop, where every beat drops knowledge and every rhyme sparks revolution. This book is your front-row ticket to understanding how a genre turned into a cultural titan, schooling the world on power, politics, and identity. Hip-hop isn't just background noise; it's the soundtrack to a movement, echoing through the streets, across digital landscapes, and into the heart of global conversations. Evante doesn't just narrate; he invites you into the cypher, breaking down the walls between academic analysis and the lived experiences that fuel the culture. With stories as compelling as the beats themselves, he explores how hip-hop challenges the establishment, questions narratives, and reclaims spaces for marginalized voices. But ""Power, Beats, and Rhymes"" isn't content with staying in the past or lingering on the surface. Daniels dives deep into the issues hitting your feed right now - from the environmental cost of fast fashion to the digital platforms shaping our interactions, from greenwashing to gerrymandering. He connects the dots between global beats, showing how hip-hop culture has been at the forefront of not just calling out injustice, but actively crafting the anthems of resistance and resilience. This book is packed with 38 practices for engaging with the world around you, making it not just a read but a hands-on guide to understanding your power and using it. It's written for you - the curious, the critical, the culture-shifters. It's for those who know that understanding our history isn't about memorizing dates but about connecting with the stories that shape our present and future."

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"Evante Daniels is ATL's storytelling maverick, the dynamo behind ""Power, Beats, and Rhymes."" Kicking off as a marketing prodigy at the Acadiana Center for the Arts at the ripe age of twenty-three, Evante's path weaved through grassroots foundations straight into the tech sphere amidst the COVID-19 upheaval. This journey wasn't just a career shift; it was a deep dive into the contrasts of creativity fueled by either shoestring budgets or tech giant bankrolls.But Evante Daniels is more than a strategist; he's a brand wizard courted by giants like Adidas, Apple, and Jordan. Yet, his heart beats strongest for peeling back the layers of our cultural fabric as a Cultural Ethnographer and Brand Strategist. ""Power, Beats, and Rhymes"" stands as his defiant pushback against profit-first narratives, championing instead the authentic power of our collective stories. Beyond the pages, Evante Daniels is the voice behind the podcast Talks in Hip Hop, unpacking the essence and impact of the genre's culture-shaping force. For those hungry for more of his groundbreaking insights, Evante's world unfolds further on his website, evantedaniels.co, and through the lively exchanges on Instagram and Twitter at @evante.daniels."

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