Power and Persuasion in Media and Advertising
Author:   Brophy, Down Susan
Publisher:   Crabtree Publishing Company
ISBN:  

9780778745440


Pages:   48
Publication Date:   28 February 2018
Recommended Age:   From 11 to 14 years
Format:   Hardback
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Power and Persuasion in Media and Advertising


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Overview

Go ahead, buy it. You know you want it....How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher's guide available.

Full Product Details

Author:   Brophy, Down Susan
Publisher:   Crabtree Publishing Company
Imprint:   Crabtree Publishing Company
Dimensions:   Width: 18.50cm , Height: 1.00cm , Length: 23.90cm
Weight:   0.272kg
ISBN:  

9780778745440


ISBN 10:   0778745449
Pages:   48
Publication Date:   28 February 2018
Recommended Age:   From 11 to 14 years
Audience:   Children/juvenile ,  Children / Juvenile
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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