Power and Persuasion in Media and Advertising
Author:   Brophy, Down Susan
Publisher:   Crabtree Publishing Co,US
ISBN:  

9780778745488


Pages:   48
Publication Date:   28 February 2018
Recommended Age:   From 11 to 14 years
Format:   Paperback
Availability:   Available To Order   Availability explained
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Power and Persuasion in Media and Advertising


Overview

How susceptible are you to tactics of subtle encouragement or even outright manipulation? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.

Full Product Details

Author:   Brophy, Down Susan
Publisher:   Crabtree Publishing Co,US
Imprint:   Crabtree Publishing Co,US
Dimensions:   Width: 18.00cm , Height: 0.50cm , Length: 23.00cm
Weight:   0.140kg
ISBN:  

9780778745488


ISBN 10:   0778745481
Pages:   48
Publication Date:   28 February 2018
Recommended Age:   From 11 to 14 years
Audience:   Children/juvenile ,  Children / Juvenile
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Latest Reading Guide

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