Overview

Full Product Details

9781032341071

Table of Contents

Reviews

“Through rigorous ethnography and bold theorisation, Yao offers a study that will influence linguistic landscape research for years to come and serve as a key reference for those interested in the semiotics of place in a posthuman era” - Ge Song, The Education University of Hong Kong, Journal of Asia Pacific Communication “[T]he book effectively bridges theoretical insights and empirical research by demonstrating nuanced approaches to analysing signs through the lenses of the three sociolinguistic factors” - Yuxuan Mu, University of South Florida, Journal of Multilingual and Multicultural Development “Throughout the book, Yao’s sensitive treatment of the heterogeneity within the Chinese community demonstrates the strength of her insider perspective and critical transnational approach.” - Ashley Wenjing Xing, Linguistic Landscape: An International Journal

Author Information

Xiaofang Yao is Assistant Professor at the University of Hong Kong. Her research interests include linguistic and semiotic landscapes, multilingualism, and digital humanities. She particularly focuses on the intersection of language, culture, and space as they relate to the Chinese diaspora and ethnic minorities.

Tab Content 6

Countries Available