Overview

Everyone thought Cedd Moses had lost his mind when he used his life savings to open ten bars in struggling Downtown Los Angeles. Not only would those venues help lift communities around them-they'd go on to set a new standard for bars in LA, setting the stage for one of the greatest bar success stories in American history. Moses attributes this remarkable success to one thing: POURING WITH HEART In this love letter to the bar world, Moses shares the secrets of what it truly means to be of service, pulling back the curtain on the magic a guest feels when in the presence of a bartender they love. Pouring with Heart demolishes the myth of bartending as a dead-end gig by using data and decades of experience to break down what it takes to cement a LEGENDARY CAREER BEHIND THE BAR.

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"""The most important ingredient of any great bar is the gracious spirit of the person standing behind it. Pouring with Heart mixes an inspiring story of how caring for others is not only a great business model but a proven path for professional growth that creates meaningful relationships on both sides of the bar. I admire how lovingly Pouring With Heart inspires those around them to mix into each drink a memorable appreciation for humanity."" -Danny Meyer, author, Setting the Table, The Transforming Power of Hospitality in Business ""Cedd Moses and his team know the bar business as well as anyone on the planet. Read Pouring with Heart if you want to learn the secret to their amazing success."" -Caroline Rosen, former President, Tales of the Cocktail; global leader in spirits and cocktail education ""If you want to be successful in the bar business, there is no better authority than Cedd Moses. He has created amazing bars, and his calling is building careers for bartenders."" -Jack McGarry, Managing Partner, The Dead Rabbit; author; winner of the World's Best Bar award ""Cedd Moses has dedicated his life to the bar business and building the careers of many bartenders. Now, he is spreading this dedication to thousands more in the bar business with this book. It is his calling in life, and now more than ever, our industry needs some help in rebuilding."" -Ivy Mix, author, Spirits of Latin America: A Celebration of Culture & Cocktails ""I'm only here today because a boss like Cedd Moses invested in me like I was a future businessman while I was washing dishes at a truck stop. To know Cedd is changing the lives of thousands at his venues around the country gives me hope for the next generation of hospitality leaders."" -Sean Finter, Founder, Barmetrix; coach; speaker ""Cedd is not only a visionary, a disruptive entrepreneur, and a remarkable human being but a true heart-led leader unlike anyone I've ever met in the bar business. This industry is not for the faint of heart, but if you are looking for someone to help you on your way toward a fulfilling career, I can't think of a better guide than Cedd on this earth."" -Daniel del Olmo, President, Sage Hospitality Management ""Cedd Moses is dedicated to building thousands of careers in the bar business. Not jobs. Careers. It is his calling in life, and it's so needed in these challenging times for the hospitality industry."" -Brent Rosen, President and CEO, National Food and Beverage Foundation"

The most important ingredient of any great bar is the gracious spirit of the person standing behind it. Pouring with Heart mixes an inspiring story of how caring for others is not only a great business model but a proven path for professional growth that creates meaningful relationships on both sides of the bar. I admire how lovingly Pouring With Heart inspires those around them to mix into each drink a memorable appreciation for humanity. -Danny Meyer, author, Setting the Table, The Transforming Power of Hospitality in Business Cedd Moses and his team know the bar business as well as anyone on the planet. Read Pouring with Heart if you want to learn the secret to their amazing success. -Caroline Rosen, former President, Tales of the Cocktail; global leader in spirits and cocktail education If you want to be successful in the bar business, there is no better authority than Cedd Moses. He has created amazing bars, and his calling is building careers for bartenders. -Jack McGarry, Managing Partner, The Dead Rabbit; author; winner of the World's Best Bar award Cedd Moses has dedicated his life to the bar business and building the careers of many bartenders. Now, he is spreading this dedication to thousands more in the bar business with this book. It is his calling in life, and now more than ever, our industry needs some help in rebuilding. -Ivy Mix, author, Spirits of Latin America: A Celebration of Culture & Cocktails I'm only here today because a boss like Cedd Moses invested in me like I was a future businessman while I was washing dishes at a truck stop. To know Cedd is changing the lives of thousands at his venues around the country gives me hope for the next generation of hospitality leaders. -Sean Finter, Founder, Barmetrix; coach; speaker Cedd is not only a visionary, a disruptive entrepreneur, and a remarkable human being but a true heart-led leader unlike anyone I've ever met in the bar business. This industry is not for the faint of heart, but if you are looking for someone to help you on your way toward a fulfilling career, I can't think of a better guide than Cedd on this earth. -Daniel del Olmo, President, Sage Hospitality Management Cedd Moses is dedicated to building thousands of careers in the bar business. Not jobs. Careers. It is his calling in life, and it's so needed in these challenging times for the hospitality industry. -Brent Rosen, President and CEO, National Food and Beverage Foundation

Author Information

CEDD MOSES is the founder and Chief Vision Officer of Pouring with Heart, a hospitality company that operates twenty-five bars, historic restaurants, and beer halls across Los Angeles, San Diego, Austin, and Denver. Moses and his team of pioneers garnered national recognition for their part in revitalizing Downtown LA circa 2002. Today, you can find their bars growing across the country, with Moses also spearheading the For Each Other Fund, a charity that supports Pouring with heart bar staff in need All profits of this book will go to the For Each Other Fund. DESIGNED BY UNITED CREATIVESWWW.UNITEDCREATIVES.COM

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