Overview

Contributes to an emerging field of African social history in distinctive and innovative ways. Willis's central theme is power - from customary beliefs in alcohol as a symbol of authority and a means of enhancement and privilege,to the use of power in advertising and discourse on the consumption of modern bottled beers and spirits. It is Willis's contention that attitudes towards alcohol have become more similar across the region over time. Willis achieves a full chronological span of nearly two centuries. He lays considerable emphasis upon the late-colonial and post-colonial years; thus bringing out the continuities of these years which historians of eastern Africa have tended tooverlook. Oral material from three case study areas in Uganda, Kenya and Tanzania are integrally woven in with archival and newspaper sources, each reinforcing and elaborating the other. Published in association with The British Institute in Eastern Africa North America: Ohio U Press; Uganda: Fountain Publishers; Kenya: EAEP

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9780852554715

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Reviews

This is a valuable work essential to anyone interested in the social history of East Africa. Willis presents a comprehensive survey of the social significance and effects of brewing, local alcohol consumption, and government policies toward alcohol in Uganda, Tanzania, and Kenya. He presents a synthesis of most of the relevant available published and archival material related to alcohol along with information collected from interviews with African informants in one society in each of the three countries covered. ...This is an important and unconsidered field of research. Willis's excellent volume does much to rectify this neglect. - T.O. Beidelman in ANTHROPOS ...a work of impressive scholarship...Potent Brews is a well written, captivating history of the shifting rhetoric and behaviour around alcohol, and can serve as a valuable classroom resource...I would recommend this work for anyone interested in the history of East Africa or the social history of alcohol. Because of the excellent organization and accessible writing style, this book would be useful as an African history text for advanced undergraduate or graduate courses in African history.- Sarah C. Richards in H-AFRICA In Potent Brews, Justin Willis, a British historian of Africa, examines the significance of alcohol in Uganda, Tanzania and Kenya. The work, which is based on three case studies, includes detailed analysis of power and social relations in these countries...One of Willis's central arguments is that discussions about alcohol are often based on historical fictions. There are some, for instance, who look at traditional African society as a time when drinking was integrated with the rest of life, when alcohol was consumed as part of a collective ritual. ...This, says Willis, belongs to the realms of imagination: private drinking and drunkenness always existed alongside the ritual use of alcohol. - Sousa Jamba in THE TIMES LITERARY SUPPLEMENT This study provides us with a valuable set of insights into society and culture over a period of very significant changes in east Africa. - Alan Cousins in HISTORY Potent Brews is a comprehensive and absorbing social history that seeks to uncover the connections between alcohol use and power in East African societl history that seeks to uncover the connections between alcohol use and power in East African societies over the past 150 years ... .

'This is a valuable work essential to anyone interested in the social history of East Africa. Willis presents a comprehensive survey of the social significance and effects of brewing, local alcohol consumption, and government policies toward alcohol in Uganda, Tanzania, and Kenya. He presents a synthesis of mos t of the relevant available published and archival material related to alcohol along with information collected from interviews with African informants in one society in each of the three countries covered...This is an important and unconsidered field of research. Willis's excellent volume does much to rectify this neglect.' - T.O. Beidelman in Anthropos '...a work of impressive scholarship...Potent Brews is a well written, captivating history of the shifting rhetoric and behaviour around alcohol, and can serve as a valuable classroom resource...I would recommend this work for anyone interested in the history of East Africa or the social history of alcohol. Because of the excellent organization and accessible writing style, this book would be useful as an African history text for advanced undergraduate or graduate courses in African history.' - Sarah C. Richards in H-Africa 'In Potent Brews, Justin Willis, a British historian of Africa, examines the significance of alcohol in Uganda, Tanzania and Kenya. The work, which is based on three case studies, includes detailed analysis of power and social relations in these countries...One of Willis's central arguments is that discussions about alcohol are often based on historical fictions. There are some, for instance, who look at traditional African society as a time when drinking was integrated with the rest of life, when alcohol was consumed as part of a collective ritual...This, says Willis, belongs to the realms of imagination: private drinking and drunkenness always existed alongside the ritual use of alcohol.' - Sousa Jamba in The Times Literary Supplement 'Potent Brews is a comprehensive and absorbing social history that seeks to uncover the connections between alcohol use and power in East African societies over the past 150 years. ...Potent Brews is an impressive social history and is well worth reading' - Jeremy Martens in ARAS '...a very valuable book. For the general reader, it has fascinating details on the development of colonial policy on the consumption of alcohol by Africans, Christianity and alcohol, and of course the the drunken settlers . In the classroom, this is an invaluable text in graduate/undergraduate courses that combine history and anthropology. It raises questions that can form the basis of very energetic classroom discussions. Willis has, with determination, pursued a subject rarely tackled in scholarship and attempted to show how alcohol can be a window into a society and its social challenges. It is well researched, detailed and carefully documented.' - W.O.Maloba in Journal of African History 'This study provides us with a valuable set of insights into society and culture over a period of very significant change in east Africa.' - Alan Cousins in History

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