Postfeminist Celebrity and Motherhood: Brand Mom
Author:   Jorie Lagerwey
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367877385


Pages:   136
Publication Date:   10 December 2019
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Postfeminist Celebrity and Motherhood: Brand Mom


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Author:   Jorie Lagerwey
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.270kg
ISBN:  

9780367877385


ISBN 10:   0367877384
Pages:   136
Publication Date:   10 December 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction: Brand Mom: Celebrity, Branding, and Postfeminist Mommy Culture 1. Branding Baby: Incorporating Conception and Pregnancy into the Self-Brand 2. Bravo Brand Motherhood: Negotiating the Impossibilities of Postfeminism 3. From Honest to GOOP: Lifestyle Brands and Celebrity Motherhood 4. TLC’s Religious Moms: Branding Motherhood with Faith 5. Looking Forward: Cracks in the Foundation of Postfeminism and Mommy Culture

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Author Information

Jorie Lagerwey is a lecturer in television studies at University College Dublin, Ireland. Her research interests include gender, celebrity, genre, and religion on television and other digital media. Her work has appeared in Cinema Journal, Studies in Popular Culture, Spectator, Flowtv.org and elsewhere.

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