Postfeminism in China: The ‘Glow Girl’, Aesthetic Labour, and Social Media

Author:   Jia Guo
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032882604


Pages:   158
Publication Date:   03 February 2026
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Postfeminism in China: The ‘Glow Girl’, Aesthetic Labour, and Social Media


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Author:   Jia Guo
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.470kg
ISBN:  

9781032882604


ISBN 10:   1032882603
Pages:   158
Publication Date:   03 February 2026
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction: The ‘Glow Girl’ Goes Global: Postfeminism, Aesthetic Labour, and Social Media. 1. The ‘Glow Girl’ in Context: Feminisms, Neoliberalism, and Social Media in China 2. The Prefect ‘Glow Girl’: Narratives on Beauty and the More-than-beauty Promise 3. The ‘Glow Girl’ on Social Media: Pedagogy, Self-representation, and Negotiation 4. The ‘Glow Girl’ in the Digital Intimate Public: ‘I Relate’, ‘Positive Energy’, and ‘Girls Help Girls’ 5. The ‘Glow Girl’ Pursuing Aesthetic Entrepreneurship: When Social Media Becomes Real Work. Conclusion: Rethinking the ‘Glow Girl’ and transnational postfeminism in China and beyond

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Author Information

Jia Guo is an early-career researcher working at University of Wollongong. She received her PhD in Gender and Cultural Studies from the University of Sydney in 2023. Her work spans feminist media studies, gender and popular culture, social media and platforms, and celebrity studies. Her research engages in critical and intellectual conversations about gender, intersectionality, and transnationality, particularly in the context of digital China. She is a committed feminist researcher and educator.

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