Overview
In the late 2000s, television no longer referred to an object to be watched; it had transformed into content to be streamed, downloaded, and shared. Tens of millions of viewers have ""cut the cord,"" abandoned cable television, tuned into online services like Netflix, Hulu, and YouTube, and also watch pirated movies and programmes at an unprecedented rate. The idea that the Internet will devastate the television and film industry in the same way that it gutted the music industry no longer seems farfetched. The television industry, however, remains driven by outmoded market-based business models that ignore audience behaviour and preferences. In Post-TV, Michael Strangelove explores the viewing habits and values of the post-television generation, one that finds new ways to exploit technology to find its entertainment for free, rather than for a fee. Challenging the notion that the audience is constrained by regulatory and industrial regimes, Strangelove argues that cord-cutting, digital piracy, increased competition, and new modes of production and distribution are making audiences and content more difficult to control, opening up the possibility of a freer, more democratic, media environment. A follow-up to the award-winning Watching YouTube, Post-TV is a lively examination of the social and economic implications of a world where people can watch what they want, when they want, wherever they want.
Full Product Details
Author: Michael Strangelove
Publisher: University of Toronto Press
Imprint: University of Toronto Press
Dimensions:
Width: 15.20cm
, Height: 2.20cm
, Length: 22.90cm
Weight: 0.520kg
ISBN: 9781442614529
ISBN 10: 1442614528
Pages: 360
Publication Date: 24 March 2015
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Temporarily unavailable
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Reviews
‘I enjoyed reading Post-TV. It is extremely accessible and clearly written book…. It is an invaluable resource for anyone interested in the future of television.’ -- Maria Michalis * International Journal of Digital Television, vol 7:01:2016 *
'I enjoyed reading Post-TV. It is extremely accessible and clearly written book... It is an invaluable resource for anyone interested in the future of television.' -- Maria Michalis International Journal of Digital Television, vol 7:01:2016
Author Information
Michael Strangelove has been called a “guru of Internet advertising” (Wired) and “the man who literally wrote the book on commercialization of the net” (Canadian Business). He is a lecturer in the Department of Communication Studies at the University of Ottawa.
