Porsche Electric: Taycan, Macan, and the Question of a Brand's Soul

Author:   Etienne Psaila
Publisher:   Independently Published
ISBN:  

9781970852868


Pages:   324
Publication Date:   05 January 2026
Format:   Paperback
Availability:   Available To Order   Availability explained
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Porsche Electric: Taycan, Macan, and the Question of a Brand's Soul


Overview

Porsche did not enter the battery-electric era to chase novelty. It entered because the market, regulation, and technology made electrification unavoidable-and because the brand's reputation has always been built on doing the unavoidable better than anyone else. Yet the move from pistons and valves to motors and software forces a serious question: can the qualities that make a Porsche feel ""right"" survive when the mechanical source code is replaced? This book follows Porsche's electric era through the Taycan and the all-electric Macan, treating the transition as a sequence of engineering and organizational decisions rather than a branding exercise. It traces how high-voltage architecture, thermal strategy, braking calibration, chassis integration, and software-defined control systems became the new guardians of driver confidence and performance repeatability. Along the way, it shows how real-world ownership-charging curves, range predictability, digital reliability, service campaigns, and infrastructure access-has become inseparable from the premium promise. The result is a fact-based narrative about identity under pressure: how a company known for mechanical intimacy rebuilds trust in a quieter, heavier, more system-dependent world. The question of ""soul"" is answered not with nostalgia, but with evidence-one engineering choice at a time.

Full Product Details

Author:   Etienne Psaila
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 15.20cm , Height: 1.70cm , Length: 22.90cm
Weight:   0.435kg
ISBN:  

9781970852868


ISBN 10:   1970852860
Pages:   324
Publication Date:   05 January 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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