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9781538171295

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One of the strongest revisions I've seen in a textbook. It's not just an upgrade; it's a new model ready to hit the road.--Crag Hill, associate professor, Rainbolt Family Endowed Education Professor, University of Oklahoma, and co-editor of The Critical Merits of Young Adult Literature: Coming of Age and Critical Explorations of Canonical Young Adult Literature: Identifying and Critiquing the Canon This new edition has the materials I've been waiting for--particularly virtual reality and gaming.--Genesis Downey, Owens Community College This text gives an excellent background on where pop culture started and why, and how it has and hasn't changed over various technological mediums. It is clear and easy to follow yet challenging for undergrad students.--Evelyn A. Clark, SUNY Oswego

One of the strongest revisions I've seen in a textbook. It's not just an upgrade; it's a new model ready to hit the road.

One of the strongest revisions I've seen in a textbook. It's not just an upgrade; it's a new model ready to hit the road.--Crag Hill, University of Oklahoma, Co-Editor of Level Land: Poems for and about the I35 Corridor. This book is now ahead of the competition in how thoroughly it covers new, web-based media.--Jill Twark, East Carolina University This new edition has the materials I've been waiting for--particularly virtual reality and gaming.--Genesis Downey, Owens Community College This text gives an excellent background on where pop culture started and why, and how it has and hasn't changed over various technological mediums. It is clear and easy to follow yet challenging for undergrad students.--Evelyn A. Clark, SUNY Oswego

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Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. He is the author of several books, including the Concise Dictionary of Popular Culture.

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