Poor Reception: Misunderstanding and Forgetting Broadcast News

Author:   Barrie Gunter
Publisher:   Taylor & Francis Inc
ISBN:  

9780805810103


Pages:   382
Publication Date:   01 December 1990
Format:   Paperback
Availability:   In Print   Availability explained
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Poor Reception: Misunderstanding and Forgetting Broadcast News


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Overview

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

Full Product Details

Author:   Barrie Gunter
Publisher:   Taylor & Francis Inc
Imprint:   Routledge Member of the Taylor and Francis Group
Weight:   0.522kg
ISBN:  

9780805810103


ISBN 10:   0805810102
Pages:   382
Publication Date:   01 December 1990
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents: The Growth of Television News. The Reception of Television News. Locating the Sources of Bad Reception: A Cognitive Research Perspective. News Awareness and Retention Across the Audience. Attenion to the News. Story Attributes and Memory for News. Telling the Story Effectively. Packaging the Programme. Picturing the News. Headlines, Pace, and Recaps. Scheduling the News. Improving Understanding.

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