Overview

How well can polls measure public opinion? Should government policies follow majority opinion? Do polls influence elections? Can there be polls under a dictatorship? Recent elections throughout the world have made these issues ever more crucial. 'Polls and the Awareness of Public Opinion', initially published under the title 'Silent Politics', is the first book to look upon polls and the awareness of poll results as forces that influence public opinion. It is a penetrating assessment of the uses of polls, their misuses, and the absurdities carried out in their name. Bogart argues that predictions based on polls can be misleading since they reflect a transient stage in a public opinion that is constantly and often rapidly changing.

Full Product Details

9780887386206

Table of Contents

Reviews

<p> . .. an important book because it attempts to assess the role of opinion as measured by survey research in the public decisionmaking process. <p> -- Perspective <p> This well-researched book is concerned with a dynamic analysis of what constitutes 'public opinion' and how such opinion is changed over time. <p> -- Library Journal. <p> [Polls and the Awareness of Public Opinion] is highly recommended to every student, practitioner, and user of public opinion research. It raises questions we should all be concerned with. <p> -- Public Opinion Quarterly

-... an important book because it attempts to assess the role of opinion as measured by survey research in the public decisionmaking process.- --Perspective -This well-researched book is concerned with a dynamic analysis of what constitutes 'public opinion' and how such opinion is changed over time.- --Library Journal. -[Polls and the Awareness of Public Opinion] is highly recommended to every student, practitioner, and user of public opinion research. It raises questions we should all be concerned with.- -- Public Opinion Quarterly

. .. an important book because it attempts to assess the role of opinion as measured by survey research in the public decisionmaking process. -- Perspective This well-researched book is concerned with a dynamic analysis of what constitutes 'public opinion' and how such opinion is changed over time. -- Library Journal. [Polls and the Awareness of Public Opinion] is highly recommended to every student, practitioner, and user of public opinion research. It raises questions we should all be concerned with. -- Public Opinion Quarterly

Author Information

Leo Bogart (1921-2005) was an advertising strategist, executive vice-president of the Newspaper Advertising Bureau, and president of the American and World Associations for Public Opinion Research, the Society for Consumer Psychology, the Market Research Council, and the Radio and Television Research Council. He is the author ofPreserving the Press, The Age of Television, Polls and the Awareness of Public Opinion, and Press and Public, among other titles.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available