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Author:   peter m. butler ,  Michael Adams
Publisher:   University of Toronto Press
Imprint:   University of Toronto Press
Edition:   2nd Revised edition
Dimensions:   Width: 15.40cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.316kg
ISBN:  

9780802038197

ISBN 10:   0802038190
Pages:   277
Publication Date:   12 May 2007
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

Foreword by Michael AdamsAcknowledgmentsIntroduction Polling and Understanding Public Opinion The Social Basis of Public Opinion The Role of Values in Opinion Formation Understanding Variations in Opinions Polls and 'Pollstars' Summary Methods of Collecting Opinions Turning Opinions into Numbers Populations and Sampling Questionnaires and Interviews Reporting the Numbers Summary Public Opinion and the Mass Media News, Issues, and Opinions Mass Communication and Consensus Advertising and Public Opinion Summary Public Opinion Polls and Social Policy Leadership and Opinion Polling Confidence and Crisis in Health Care Political Ideology and Public Policy Summary Change and Stability in Opinions Some Sources of Opinion Change Changing Opinions about National Issues Postmodernism and Public Opinion SummaryConclusion: Polling and Public OpinionReferencesIndex

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Author Information

peter m. butler is an associate professor in the Department of Sociology and Social Anthropology at Dalhousie University, and has worked as a research consultant with national public opinion research firms.

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