Politik - PR - Persuasion: Strukturen, Funktionen und Wirkungen politischer OEffentlichkeitsarbeit
Author:   Romy Froehlich ,  Thomas Koch
Publisher:   Springer Fachmedien Wiesbaden
Edition:   2015 ed.
ISBN:  

9783658016821


Pages:   303
Publication Date:   19 August 2014
Format:   Mixed media product
Availability:   Manufactured on demand   Availability explained
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Politik - PR - Persuasion: Strukturen, Funktionen und Wirkungen politischer OEffentlichkeitsarbeit


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Full Product Details

Author:   Romy Froehlich ,  Thomas Koch
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer VS
Edition:   2015 ed.
Dimensions:   Width: 14.80cm , Height: 1.80cm , Length: 21.00cm
Weight:   0.454kg
ISBN:  

9783658016821


ISBN 10:   3658016825
Pages:   303
Publication Date:   19 August 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

Table of Contents

PR politischer Institutionen.- PR zivilgesellschaftlicher Akteure.- PR in politischen Krisen - Krisen-PR der Politik.- Public Affairs und institutionalisierte Interessenvertretung.

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Author Information

Romy Froehlich ist Professorin fur Kommunikationswissenschaft am Institut fur Kommunikationswissenschaft und Medienforschung (IfKW) der Ludwig-Maximilians-Universitat Munchen. Thomas Koch ist akademischer Rat am Institut fur Kommunikationswissenschaft und Medienforschung (IfKW) der Ludwig-Maximilians-Universitat Munchen

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