Overview

Government agencies have tended to attempt to project favorable public images of themselves as a method of building the public support they need to survive, all the more so in times of increasingly sophisticated communications and decreasingly available financial resources. This study analyzes NASA's efforts to build political support through its public image. Throughout its tumultuous history, the space agency has carefully tailored its use of basic images: nationalism (during the Mercury era), romanticism (during the Apollo era), and pragmatism (during the Shuttle era)--to fit its prevailing political circumstances. This in-depth study will be of keen interest to scholars in political science and political communication.

Full Product Details

9780275949501

Table of Contents

Reviews

Byrnes argues that the National Aeronautics and Space Administration (NASA) has responded to changes in its political environment by manipulating its image. His argument provides a useful framework. General; undergraduate through faculty. -Choice ?Byrnes argues that the National Aeronautics and Space Administration (NASA) has responded to changes in its political environment by manipulating its image. His argument provides a useful framework. General; undergraduate through faculty.?-Choice

?Byrnes argues that the National Aeronautics and Space Administration (NASA) has responded to changes in its political environment by manipulating its image. His argument provides a useful framework. General; undergraduate through faculty.?-Choice

Author Information

MARK E. BYRNES is Assistant Professor of Political Science at Middle Tennessee State University. He holds degrees from Middle Tennessee, the London School of Economics, and Vanderbilt University.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available