Overview

Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines seventeen years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections. Containing examples, survey questions, sample selections, calling scripts and other elements of successful polls, the volume emphasizes interpreting information to move voters to support a candidate. The focus is on understanding the context of an election, the situation of a candidate and the role of issues. Objectivity of the pollster and campaign ethics are hallmarks of Stonecash's recommendations. The book concludes with an appendix offering a sample report on a poll conducted for a US District Attorney candidate.

Full Product Details

9780742525528

Table of Contents

Reviews

Political Polling is a first-rate 'how to' book for campaign professionals and a 'must-read' for anyone interested in basic research on campaign strategy that polling can provide.--Shapiro, Robert Y.

If you're thinking about running for office or just plain interested in campaigning, this is the book for you. Offering solid, down-to-earth advice, and a refreshing argument about the importance of polling in political campaigns, Jeffrey Stonecash's real life experience as a pollster shines through.--Dennis W. Johnson, George Washington University, and author of No Place for Amateurs: How Political Consultants are Reshaping American Democracy Political Polling is a first-rate 'how to' book for campaign professionals and a 'must-read' for anyone interested in basic research on campaign strategy that polling can provide.--Robert Y. Shapiro, Columbia University ""If you're thinking about running for office or just plain interested in campaigning, this is this book for you. Offering solid, down-to-earth advice, and a refreshing argument about the importance of polling in political campaigns, Jeffrey Stonecash's real life experience as a pollster shines through.""

If you're thinking about running for office or just plain interested in campaigning, this is this book for you. Offering solid, down-to-earth advice, and a refreshing argument about the importance of polling in political campaigns, Jeffrey Stonecash's real life experience as a pollster shines through.

If you're thinking about running for office or just plain interested in campaigning, this is the book for you. Offering solid, down-to-earth advice, and a refreshing argument about the importance of polling in political campaigns, Jeffrey Stonecash's real life experience as a pollster shines through.--Dennis W. Johnson, George Washington University, and author of No Place for Amateurs: How Political Consultants are Reshaping American Democracy Political Polling is a first-rate 'how to' book for campaign professionals and a 'must-read' for anyone interested in basic research on campaign strategy that polling can provide.--Robert Y. Shapiro, Columbia University If you're thinking about running for office or just plain interested in campaigning, this is this book for you. Offering solid, down-to-earth advice, and a refreshing argument about the importance of polling in political campaigns, Jeffrey Stonecash's real life experience as a pollster shines through.

Author Information

Jeffrey M. Stonecash is professor of political science at Syracuse University

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