Overview

Professional pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and what the best approaches are to winning elections.

Full Product Details

9780742525535

Table of Contents

Reviews

If you're thinking about running for office or just plain interested in campaigning, this is this book for you. Offering solid, down-to-earth advice, and a refreshing argument about the importance of polling in political campaigns, Jeffrey Stonecash's real life experience as a pollster shines through.

Political Polling is a first-rate 'how to' book for campaign professionals and a 'must-read' for anyone interested in basic research on campaign strategy that polling can provide.--Shapiro, Robert Y.

Political Polling is a first-rate 'how to' book for campaign professionals and a 'must-read' for anyone interested in basic research on campaign strategy that polling can provide. -- Robert Y. Shapiro, Columbia University Stonecash deals with almost every aspect of the craft of campaign polling in the US and does so in a clear and useful way. CHOICE If you're thinking about running for office or just plain interested in campaigning, this is the book for you. Offering solid, down-to-earth advice, and a refreshing argument about the importance of polling in political campaigns, Jeffrey Stonecash's real life experience as a pollster shines through. -- Dennis W. Johnson, George Washington University, and author of No Place for Amateurs: How Political Consultants are Reshaping American Democracy

Author Information

Jeffrey M. Stonecash is professor of political science at Syracuse University

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