The Political Marketing Revolution: Transforming the Government of the Uk
Author:   Jennifer Lees-Marshment
Publisher:   Manchester University Press
ISBN:  

9780719063077


Pages:   256
Publication Date:   24 June 2004
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $70.00 Quantity:  
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The Political Marketing Revolution: Transforming the Government of the Uk


Overview

Full Product Details

Author:   Jennifer Lees-Marshment
Publisher:   Manchester University Press
Imprint:   Manchester University Press
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.40cm
Weight:   0.404kg
ISBN:  

9780719063077


ISBN 10:   0719063078
Pages:   256
Publication Date:   24 June 2004
Audience:   College/higher education ,  General/trade ,  Professional and scholarly ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Political Marketing and the rise of the political consumer 2. Marketing representation: parties and elections 3. Marketing the monarchy 4. Marketing the media: the case of the BBC 5. Marketing charities 6. Marketing health 7. Marketing university education 8. Marketing Parliament: Westminster and the Scottish Parliament 9. Local government marketing 10. The Political Marketing Revolution Bibliography -- .

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Author Information

Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing in the UK and Lecturer at Keele University

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Latest Reading Guide

NOV RG 20252

 

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