Political Marketing on Social and Mobile Media: Remaking the Paradigm?
Author:   Melissa M. Smith (Mississippi University for Women, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032875224


Pages:   170
Publication Date:   10 September 2025
Format:   Hardback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Political Marketing on Social and Mobile Media: Remaking the Paradigm?


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Author:   Melissa M. Smith (Mississippi University for Women, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.500kg
ISBN:  

9781032875224


ISBN 10:   1032875224
Pages:   170
Publication Date:   10 September 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Melissa M. Smith is a professor of communication and holds the Gibbons Chair of Journalism at Mississippi University for Women, USA. Along with publishing and presenting several articles in political communication, she was coauthor of Campaign Finance Reform: The Political Shell Game (2010), Dark Money, Super PACs and the 2012 Election (2014), and author of Third Parties, Outsiders, and Renegades: Modern Challenges to the Two-Party System in Presidential Elections (2022).

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