Overview

Full Product Details

Author:   Christine B. Williams (Bentley University, USA) ,  Bruce I. Newman (DePaul University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.440kg
ISBN:  

9780415627337

ISBN 10:   0415627338
Pages:   146
Publication Date:   06 December 2012
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction 2. Trends and Changes in Journal of Political Marketing Titles 2002–2011 Christine B. Williams 3. Political Marketing: Structural Models of Advertising Influence and Voter Behavior Andrzej Falkowski and Wojciech Cwalina 4. Political Advertising as Political Marketing: A Retro-Forward Perspective Lynda Lee Kaid 5. Formative Years of Political Consulting in America, 1934–2000 Dennis W. Johnson 6. Political Marketing and Lobbying: A Neglected Perspective and Research Agenda Phil Harris and Conor McGrath 7. New Media and Political Marketing in the United States: 2012 and Beyond Terri L. Towner and David A. Dulio 8. Conclusion: Political Marketing in Retrospective and Prospective Bruce I. Newman and Christine B. Williams

Reviews

Author Information

Christine B. Williams, Professor of Political Science, Bentley University, holds M.A. and Ph.D. degrees from Indiana University. She is North American Managing Editor of the Journal of Political Marketing. Her research on new and emerging technologies for political communication and e-government has appeared in academic journals, trade publications, and news media outlets worldwide. Bruce I. Newman, Professor of Marketing, DePaul University, holds M.B.A. and Ph.D. degrees from the University of Illinois-Urbana. He is the founding Editor-in-Chief of the Journal of Political Marketing. His research on political marketing and consumer psychology has produced more than ten books and numerous scholarly articles.

Tab Content 6

Author Website:  

Countries Available

All regions