Awards

• Commended for The Hill Times Editors' 25 Pick of Best Books for 2012 (Canada).
• Commended for The Hill Times List of Top 100 Best Books for 2012 (Canada).

Overview

Full Product Details

Author:   Alex Marland ,  Thierry Giasson ,  Jennifer Lees-Marshment
Publisher:   University of British Columbia Press
Imprint:   University of British Columbia Press
Dimensions:   Width: 15.20cm , Height: 2.80cm , Length: 22.90cm
Weight:   0.600kg
ISBN:  

9780774822282

ISBN 10:   0774822287
Pages:   320
Publication Date:   25 January 2012
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part 1: The Marketplace 1 Introducing Political Marketing / Thierry Giasson, Jennifer Lees-Marshment, and Alex Marland 2 The Canadian Political Market and the Rules of the Game / Yannick Dufresne and Alex Marland 3 The Diversity of the Canadian Political Marketplace / Elisabeth Gidengil Part 2: Political Parties and Institutions 4 Amateurs versus Professionals: The 1993 and 2006 Canadian Federal Elections / Alex Marland 5 Under New Management: Market Intelligence and the Conservative Party’s Resurrection / André Turcotte 6 The Impact of Market Research on Political Decisions and Leadership: Practitioners’ Perspectives / Jennifer Lees-Marshment 7 “Buyer” Beware: Pushing the Boundaries of Marketing Communications in Government / Kirsten Kozolanka 8 Market Orientation in a Minority Government: The Challenges of Product Delivery / Anna Esselment 9 Does Public Opinion Research Matter? The Marketing of Health Policy / Lisa Birch 10 Selling a Cause: Political Marketing and Interest Groups / Émilie Foster and Patrick Lemieux Part 3: The Media and Citizens 11 As (Not) Seen on TV: News Coverage of Political Marketing in Canadian Federal Elections / Thierry Giasson 12 Are We Friends Yet? Online Relationship Marketing by Political Parties / Tamara A. Small 13 Double-Double: Branding, Tim Hortons, and the Public Sphere / Patricia Cormack 14 Marketing and Efficacy: Does Political Marketing Empower Canadians? / Royce Koop Part 4: Conclusion 15 Challenges for Democracy / Thierry Giasson, Jennifer Lees-Marshment, and Alex Marland Glossary References Index

Reviews

The book is a collection of sophisticated, learned research into the nuts and bolts of modern campaigning, aspects too often ignored in Canadian political science, which tends to view politics through the loftier prisms of history, ideology or procedure. The editors and contributors to this volume force us to confront the reality that modern Canadian politics is as much about commercial marketing principles as it is about any of the other more intellectual and less pragmatic views of what drives our political world. -- Susan Delacourt The Literary Review of Canada, July 2012

Author Information

Alex Marland is an assistant professor in the Department of Political Science at Memorial University of Newfoundland. Thierry Giasson is an associate professor in the Communication and Information Department at Université Laval. Jennifer Lees-Marshment is a senior lecturer in the Department of Political Studies at the University of Auckland. Contributors: Lisa Birch, Patricia Cormack, Yannick Dufresne, Anna Esselment, Émilie Foster, Thierry Giasson, Elisabeth Gidengil, Royce Koop, Kirsten Kozolanka, Jennifer Lees-Marshment, Patrick Lemieux, Alex Marland, Tamara A. Small, and André Turcotte.

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