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Author:   Darren Lilleker ,  Jennifer Lees-Marshment ,  Bethan Hirst
Publisher:   Manchester University Press
Imprint:   Manchester University Press
Dimensions:   Width: 15.60cm , Height: 1.30cm , Length: 23.40cm
Weight:   0.358kg
ISBN:  

9780719068713

ISBN 10:   0719068711
Pages:   256
Publication Date:   26 May 2005
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

1. Introduction: Rethinking political party behaviour - Darren G. Lilleker & Jennifer Lees-Marshment 2. Political marketing in the UK: A positive start but an uncertain future - Jennifer Lees-Marshment and Darren G. Lilleker 3. American political marketing: George W. Bush and the Republican Party - Jonathan Knuckey and Jennifer Lees-Marshment 4. Canadian political parties: Market-oriented or ideological slagbrains? - Alex Marland 5. Marketing the message or the messenger? The New Zealand Labour Party 1990-2003 - Chris Rudd 6. Political marketing in Irish politics:The case of Sinn Féin - Sean McGough 7. Political marketing in Germany: The case of the SPD - Charles Lees 8. The rise andfall of populism in Austria: A political marketing perspective - Andreas Lederer, Fritz Plasser and Christian Scheucher 9. Change to win? The 2002 general election PT marketing strategy in Brazil - Josiane Cotrim Macieira 10. The re-launch of the APRA Party: The use of political marketing in Peru in a new political era - Pedro Patron Galindo 11. Scottish political marketing in a devolved system - Declan Bannon and Robbie Mochrie 12. Conclusion: Towards a comparative model of party marketing - Darren G. Lilleker & Jennifer Lees-Marshment -- .

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Author Information

Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing and Management at Keele University. Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre for Public Communication Research

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