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OverviewOver one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase. Full Product DetailsAuthor: Edward Schwartzman , McDonald, IIIPublisher: Taylor & Francis Inc Imprint: Transaction Publishers Edition: 3rd edition Dimensions: Width: 15.20cm , Height: 2.00cm , Length: 22.90cm Weight: 0.635kg ISBN: 9780887387425ISBN 10: 088738742 Pages: 368 Publication Date: 31 December 1988 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationEdward Schwartzman Tab Content 6Author Website:Countries AvailableAll regions |
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