Overview

Polestar: From Concept to Contender delves deep into the history and evolution of the Swedish electric performance brand, tracing its roots from a racing team to a powerhouse in the global electric vehicle (EV) industry. Starting as Polestar Racing, the brand's journey transformed when it became Volvo's performance partner, and later, an independent electric vehicle manufacturer. This book explores the development of iconic models like the Polestar 1, Polestar 2, and Polestar 3, showcasing their groundbreaking designs, performance capabilities, and sustainable practices. Through insightful analysis and behind-the-scenes stories, readers will discover how Polestar rose to challenge Tesla and other automotive giants, creating a unique niche in the luxury electric vehicle market. With its commitment to sustainability, innovation, and Scandinavian design, Polestar is setting new standards for the future of mobility. This book also offers a close look at the leadership driving the brand forward, key figures like Thomas Ingenlath, and the company's vision for the future as it continues to expand its global footprint.

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9781923484429

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