Overview

Why do some mobile apps win our time and attention, whilst most fade into obscurity? In this new A.I. era when building an app has never been easier, why do so few companies create one that becomes truly indispensable? In Pocket Winners, Ivo Weevers - serial product builder whose mobile startup was acquired by Santander - reveals how the winners think differently through what he calls the ""Mobile Mindset"". It is a framework of behaviours spanning five crucial levels: 1) Seeing differently 2) Proving promises fast 3) Obsessing about the funnel 4) Treasuring every detail 5) Navigating a non-mobile organisation. Ivo cuts through buzzwords and abstract theory. He draws on 25 years of building his own mobile startup and creating and shipping products used by millions for scaleups and enterprises such as Natwest (banks), Pearson (education), Medtronic (medical), Ubuntu (operating systems), Mercedes (automotive), and Vodafone (mobile operators). Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. With case studies from his own work and examples of leading apps such as Spotify, Instagram, and Strava, the book offers actionable approaches that you can apply to build apps that people don't just download but find indispensable in their daily lives.

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