Overview
Three of the most exciting areas in the world of information technology have tremendous synergies and are closely connected in the worlds of information and entertainment: electronic games, mobile apps and social media. Competition continues to heat up as mergers and acquisitions create international mega-firms, and hundreds of millions of people connect worldwide via online gaming platforms and social media such as Facebook. As social media grows more global, it is also being incorporated in virtually all online activities, from business collaboration to online retailing. Games are growing in two channels at once: online and offline. While multi-player games online are vastly popular, game machine manufacturers such as Microsoft, Sony and Nintendo continue to introduce big breakthroughs in handsets that keep players excited, including the new move towards 3D. Meanwhile, apps are changing the shape of the mobile and wireless industry. This carefully-researched book is a complete market research and business intelligence tool—everything you need to know about the business of games, apps and social media. The book includes our analysis of games, apps and social media industry trends; dozens of statistical tables; an industry glossary; a database of industry associations and professional organisations; and our in-depth profiles of more than 200 of the world's leading companies, both in the U.S. and abroad. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Full Product Details
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd
Imprint: Plunkett Research, Ltd
Dimensions:
Width: 21.50cm
, Height: 1.70cm
, Length: 27.90cm
Weight: 0.633kg
ISBN: 9781608797073
ISBN 10: 1608797074
Pages: 329
Publication Date: 30 September 2013
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
Plunkett's almanacs were designed to be a source for all researchers, especially market research, strategic planning, employment searches, contact or prospect list creation and financial research...This volume is recommended for academic, business and large public libraries. American Reference Books Annual
“Plunkett’s almanacs were designed to be a source for all researchers, especially market research, strategic planning, employment searches, contact or prospect list creation and financial research…This volume is recommended for academic, business and large public libraries.” American Reference Books Annual
Author Information
Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. He is the author of numerous books, including The Next Boom: What You Absolutely, Positively Have to Know About the World Between Now and 2025. Plunkett is frequently interviewed as an expert source by publications such as Time magazine, The Wall Street Journal, The New York Times and Investor's Business Daily, and media outlets such as NPR's Marketplace, ABC, and CBS Marketwatch. Plunkett received an Academic Book of the Year Award for his Plunkett’s Health Care Industry Almanac, and he was a regional finalist in the Entrepreneur of the Year Awards sponsored by Ernst & Young.
