Overview
Three of the most exciting areas in the world of information technology have tremendous synergies and are closely connected in the worlds of information and entertainment: electronic games, mobile apps and social media. Competition continues to heat up as mergers and acquisitions create international mega-firms, and hundreds of millions of people connect worldwide via online gaming platforms and social media such as Facebook. As social media grows more global, it is also being incorporated in virtually all online activities, from business collaboration to online retailing. Games are growing in two channels at once: online and offline. While multi-player games online are vastly popular, game machine manufacturers such as Microsoft, Sony and Nintendo continue to introduce big breakthroughs in handsets that keep players excited, including the new move towards 3D. Meanwhile, apps are changing the shape of the mobile and wireless industry. This carefully-researched book is a complete market research and business intelligence tool-everything you need to know about the business of games, apps and social media. The book includes our analysis of games, apps and social media industry trends; dozens of statistical tables; an industry glossary; a database of industry associations and professional organizations; and our in-depth profiles of more than 300 of the world's leading companies, both in the U.S. and abroad. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Full Product Details
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd
Imprint: Plunkett Research, Ltd
Dimensions:
Width: 21.60cm
, Height: 1.70cm
, Length: 28.00cm
Weight: 0.754kg
ISBN: 9781608796434
ISBN 10: 1608796434
Pages: 324
Publication Date: 10 June 2011
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Awaiting stock
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.
Reviews
The Plunkett series of directories are well known for providing company and industry information on clearly defined subject areas. -- American Reference Books Annual American Reference Books Annual Plunkett's almanacs were designed to be a source for all researchers, especially market research, strategic planning, employment searches, contact or prospect list creation and financial research...This volume is recommended for academic, business and large public libraries. -- American Reference Books Annual American Reference Books Annual Plunkett Research has built a solid reputation providing industry analysis and research in a diverse spectrum of areas - energy and utilities, finance and investment, health care and biotechnology, and engineering and research to name a few. -- American Reference Books Annual American Reference Books Annual
Plunkett Research has built a solid reputation providing industry analysis and research in a diverse spectrum of areas - energy and utilities, finance and investment, health care and biotechnology, and engineering and research to name a few. -- American Reference Books Annual American Reference Books Annual
