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Author:   Jack W. Plunkett
Publisher:   Plunkett Research, Ltd
Imprint:   Plunkett Research, Ltd
Dimensions:   Width: 21.60cm , Height: 2.50cm , Length: 27.90cm
Weight:   1.107kg
ISBN:  

9781647880354

ISBN 10:   1647880351
Pages:   480
Publication Date:   11 May 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
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Table of Contents

Introduction 1 How to Use This Book 3 Chapter 1: Major Trends Affecting the Advertising%Branding Industry 7 1) Introduction to the Advertising and Branding Industry 7 2) Agencies Face Both Evolving Client Needs and Vast Changes in Media 10 3) OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots 11 4) Digital%Search Advertising Soar/Amazon Becomes an Advertising Media Giant 12 5) Programmatic Ad Buying Dominates the Digital Media Market 14 6) Global Internet Market Tops 5.40 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless 15 7) Television Ads Evolve to Face New Challenges, Formats and Online Competitors 15 8) DVR Market Evolves/Time-Shifting Hurts Advertisers 16 9) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 17 10) Social Media Rakes in Global Online and Ad Revenues 18 11) Email Reigns as One of the Single Most Effective Advertising Tools 19 12) Newspapers and Magazines Rely on Digital Editions and Apps 20 13) Billboards Go Digital 21 14) Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising 21 15) Private Label Brands Grow in Share of Total Store Sales 22 16) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 23 17) Growth in China's Ad Market 24 18) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics 25 19) Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders 26 20) Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics 28 21) Regulatory Environment Is Challenging for Online Businesses%Social Media 29 Chapter 2: Advertising%Branding Industry Statistics 31 Advertising%Branding Industry Statistics and Market Size Overview 32 Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022 33 Advertising Agencies, Public Relations Agencies%Direct Mail Advertising: Estimated Sources of Revenue%Expenses, U.S.: 2017-2022 34 Employment in Advertising%Related Industries, U.S.: January of 1990-2024 35 Internet Publishing%Broadcasting%Web Search Portals: Estimated Revenue%Expenses, U.S.: 2017-2022 36 Newspaper Publishers: Estimated Sources of Revenue%Expenses, U.S.: 2017-2022 37 Periodical Publishers: Estimated Sources of Revenue%Expenses, U.S.: 2017-2022 38 Radio Networks%Radio Stations: Estimated Sources of Revenue%Expenses, U.S.: 2017-2022 39 Television Broadcasting: Estimated Sources of Revenue%Expenses, U.S.: 2017-2022 40 Cable%Other Subscription Programming: Estimated Sources of Revenue%Expenses, U.S.: 2017-2022 41 Chapter 3: Important Advertising%Branding Industry Contacts 43 (Addresses, Phone Numbers and Internet Sites) Chapter 4: THE ADVERTISING 300: Who They Are and How They Were Chosen 67 Index of Companies Within Industry Groups 68 Alphabetical Index 77 Index of Headquarters Location by U.S. State 80 Index of Non-U.S. Headquarters Location by Country 83 Individual Data Profiles on Each of THE ADVERTISING 300 85 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities 434 Index by Subsidiaries, Brand Names and Selected Affiliations 436 A Short Advertising%Branding Industry Glossary 447

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Author Information

Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett Research provides analysis, statistics and other vital data on all major industry sectors, from InfoTech to Retailing to Banking and Internet of Things. Plunkett's client list includes 10,000 leading corporations, universities and government agencies worldwide. Plunkett's products are distributed electronically through subscriptions to its online service, and around the globe by major distributors, including ThomsonReuters.Jack Plunkett is the author of numerous books, including the gold medal-winning The Next Boom: What you absolutely, positively have to know about the world between now and 2025. Plunkett is frequently interviewed as an expert source by publications such as Time magazine, Forbes, The Wall Street Journal, The New York Times and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and Marketwatch, as well as local and regional newspapers and national columnists. Plunkett received an Academic Book of the Year Award for his Plunkett's Health Care Industry Almanac, and he was a regional finalist in the Entrepreneur of the Year Awards sponsored by EY.

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