Overview
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge.
Full Product Details
Author: Thomas P. Oates ,
Robert Alan Brookey ,
Andrew Baerg ,
Meredith M. Bagley
Publisher: Indiana University Press
Imprint: Indiana University Press
Dimensions:
Width: 15.20cm
, Height: 1.50cm
, Length: 22.90cm
Weight: 0.340kg
ISBN: 9780253015020
ISBN 10: 0253015022
Pages: 252
Publication Date: 12 January 2015
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
. ..a timely volume, with a stellar array of authors. Toby Miller, author of Blow Up the Humanities
A timely volume, with a stellar array of authors. -Toby Miller, author of Blow Up the Humanities Numerous avenues of inquiry worthy of closer investigation are offered in this book. As such, this work is a useful contribution to this burgeoning field of study. -Library Journal Essays complement one another and, taken together, provide a comprehensive overview of important considerations in a field that is only beginning to be researched in depth... Recommended. -Choice [W]hat is particularly unique about Playing to Win: Sports, Video Games, and the Culture of Play... is that it offers a critical assessment of sports video games at a time when such an assessment is necessary, given the convergence of gaming and sports culture. -International Journal of Sport Communication In taking on a number of dfferent kinds of topics, Brookey and Oates have assembled a collection that encourages the reader to think beyond any singular way of examining sports games. -American Journal of Play
. ..a timely volume, with a stellar array of authors. Toby Miller, author of Blow Up the Humanities--Toby Miller author of Blow Up the Humanities
Author Information
Robert Alan Brookey is Professor of Telecommunications at Ball State University where he also serves as the Director of Graduate Studies for the MA program in Digital Storytelling. He is the author of Hollywood Gamers: Digital Convergence in the Film and Video Game Industries (IUP, 2010). Thomas P. Oates is Assistant Professor of American Studies and Journalism and Mass Communication at the University of Iowa.
