|
![]() |
|||
|
||||
OverviewIn this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, basketball to step aerobics, electronic sports games are as familiar in the American household as the televised sporting events they simulate. This book explores the points of convergence at which gaming and sports culture merge. Full Product DetailsAuthor: Thomas P Oates , Robert Alan Brookey (Northern Illinois University)Publisher: Indiana University Press Imprint: Indiana University Press ISBN: 9780253015051ISBN 10: 0253015057 Pages: 264 Publication Date: 12 January 2015 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Temporarily unavailable ![]() The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |