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Full Product Details

Author:   Ken Horowitz
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 17.80cm , Height: 1.60cm , Length: 25.40cm
Weight:   0.544kg
ISBN:  

9780786499946

ISBN 10:   078649994
Pages:   312
Publication Date:   04 November 2016
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Table of Contents Acknowledgments • ix Sega History Timeline • x Preface • 1 The Return of the American Video Game Market • 3 Sega Establishes Itself in America • 6 The Sega/Tonka Alliance • 10 Taking the First Step • 16 Building the American Arm of Software Development • 21 Contracting Third Party Studios • 27 Genesis Does! • 32 Realtime Games Software • 34 Sega Scores a Touchdown • 40 Infogrames • 50 Along Came a Spider • 56 GEMS Shine on the Genesis • 66 ToeJam & Earl Studios • 69 Sega Technical Institute • 77 Changing of the Guard • 87 New Leadership for an Expanding Market • 105 Novotrade International • 108 The Hardware Revolution • 116 Sega Multimedia Studio • 120 Product Development Enters a New Era • 132 The Coming of ­Full-Motion Video Games • 134 BlueSky Software • 145 Westwood Associates • 161 Sega Interactive Development Division • 166 Sega Midwest Studio • 170 Sega Reorganizes Internally • 174 Alpha (Amoeba) Group • 178 Omega Group • 197 Sega Gets Serious About Sports • 215 The Sega Channel • 235 Twice the Bits, Twice the Problems • 244 Sega Saturn Tiger Team • 246 The Winds of Change • 254 SegaSoft • 256 All Good Things… • 273 Full Circle • 280 Works Cited • 283 Index • 291

Reviews

Definitely worth a read...a great inside look at the video game industry in the '90s...a concise, highly-readable documentary of Sega's story...an eye-opening narrative that testifies to the challenges of making it in the video game industry...much to enjoy...hard-pressed to find a more appropriate and approachable volume --M. Brandon Robbins, <i>level250geek</i>.

Author Information

Ken Horowitz is a professor of English and has written about Sega and video games for over a decade for his website, Sega-16, as well as for numerous other websites and magazines. He lives in Puerto Rico.

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