Overview

Planning and Implementing Your Major Gifts Campaign is partof the Excellence in Fund Raising workbook series. Thismuch-needed guide is designed to help fund raisers demystify theprocess of major gifts fund raising and conduct a major giftscampaign that will get results. Using an accessible workbookformat, Suzanne Irwin-Wells, a well-respected fund raising expert,shows step by step how to identify prospects, select and trainvolunteers, increase the confidence of solicitors, and plan andimplement an effective major gifts campaign. The book is filledwith helpful worksheets, checklists, and real-life examples.

Full Product Details

9780787957087

Table of Contents

Reviews

...is a book that every development officer and board member should read. (CharityChannel.com, 2/19/03) This handy book makes major gifts fund raising doable. The step-by-step approach, the worksheets and the real-life stories provide professionals and volunteers with a clear roadmap to success. Â Andrew Eber, executive director, Marin Community Health Foundation An accessible handbook loaded with practical, tried-and-true information about major gifts fund raising, delivered in a hands-on and witty style. This is a perfect book to share with your campaign volunteers and staff alike. Â Marcia Slackman, director of major gifts, The Gorilla Foundation A practical and ready-to-use workbook. It provides form and structure to what can seem an overwhelming undertaking. I particularly recommend it for people who have not done major gifts campaigns before. Â Kim Klein, publisher, Chardon Press and Grassroots Fundraising Journal

...is a book that every development officer and board member should read. (CharityChannel.com, 2/19/03)

Author Information

Suzanne Irwin-Wells is founder and principal of Irwin-Wells Associates, a California-based fund raising consulting firm serving philanthropic organizations in the United States and United Kingdom. She has served as both development director and consultant. In addition, she is adjunct professor at Golden Gate University in San Francisco, where she teaches major gifts fund raising.

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