Overview

This is another in the 'in Ninety Minutes' series, which offers the reader a comprehensive but easily readable and easily digestible text covering a specific topic in an hour and a half of study. Here at last is a jargon-free, practical guide for the non-techy business manager who is thinking about creating a business website. It explains the various potential benefits for small businesses of having a website, and explains the way in which the website should be planned in order to achieve these benefits. Areas covered include: planning the content of the website; securing the right hosting environment; design and appearance of the website; interactive options; e-commerce payment and delivery systems; monitoring traffic to the website; and organising administration of the site. This concise guide tells you everything you need to know to get your business onto the Net.

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9781852525415

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Crescentia Cook has been working in IT for the last 15 years and has her own web design company, Melloweb. She is also involved with her local small business enterprise agency giving presentations on website planning.

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